Nothing's more exciting to us than engaging with respondents to uncover deeper insights that help maximize a brand’s impact.
Whether we're working with healthcare professionals or consumers, we thrive on thoroughly exploring their behaviors, motivations, and emotional responses. By understanding them deeply, we can provide impactful recommendations to help drive brand success.
Our recommendations may be as simple as a few in-depth telephone or FFR eTalk™ interviews or a focus group. Or we may recommend a large, robust study with many in-depth interviews (IDIs) or focus groups across multiple audiences or a combination of qualitative methodologies and interviewing techniques. We’ll recommend the right research for actionable insights for your brand. Read More
No matter the type of research we recommend, you can rely on seasoned interviewers with advanced degrees who really know healthcare. And you can count on consistency: in the instance that it’s necessary to involve multiple moderators, our process will ensure intra-interviewer reliability.
We employ extensive experience, rigorous preparation, and sound thinking to deliver deeper insights: • From each interview via our deeper probing technique • Across the sample with an iterative interview process
Our customized approach delivers the most efficient and thorough qualitative market research. It results in strategic recommendations that are really relevant.
Plus, we keep you in the loop throughout the research process with summary emails, progress reports, secure online access to recorded interviews, and more. You’ll always be on top of the research.
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Thoughtfully recommended research design, expertly executed data collection, and actionable marketing insights to spark brand success.
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